1. What cookies and similar technologies are
Cookies and similar browser storage technologies can remember information about a visit. Some are necessary to operate a website, while others are used for analytics or advertising measurement. We do not enable optional Google measurement until you make a choice through our cookie controls.
2. Categories we use
Necessary
These are required to operate the site or remember your privacy preferences. They cannot be disabled through our cookie controls.
Analytics — optional
If you consent, Google Analytics helps us understand visits, page views, scrolling, phone-button clicks and successful callback requests. This helps us understand whether the website is useful and where it can be improved.
Advertising measurement — optional
If you consent, Google advertising measurement signals can be used to understand whether advertising contributes to visits and enquiries and to support campaign measurement.
3. Technologies currently used
| Technology | Provider | Purpose | Typical duration |
|---|---|---|---|
rkm_cookie_consent_v1 (local browser storage) | RKMotorgroup | Remembers your analytics and advertising preferences. | Until cleared or replaced by a later preference. |
_ga | Google Analytics | Distinguishes visits/users for analytics where consent is given. | Typically up to 2 years. |
_ga_0W6GLNEVEM | Google Analytics | Maintains session/state information for this GA4 property where consent is given. | Typically up to 2 years. |
Google may change the exact names or durations of technologies it uses. Optional Google tags are loaded only after the relevant consent is granted on this website.
4. Google Consent Mode
RKMotorgroup uses Google Consent Mode. Analytics storage, advertising storage, advertising user data and advertising personalisation are set to denied by default. The website updates those signals only after you make a choice. Under our current implementation the Google Analytics tag itself is not loaded unless Analytics consent is granted.
5. Changing your choice
You can reopen Cookie settings from the footer of the main website at any time. Rejecting optional technologies will not stop you from using the site, calling us or submitting a callback request.
6. Browser controls
You can also delete cookies and local browser storage through your browser settings. Doing so may cause the cookie banner to appear again because your saved preference will have been removed.
7. Contact
If you have questions about our use of cookies or personal information, contact support@rkmotorgroup.co.uk or call 07768 180677.